Starbucks Marketing Strategy Essay Example | Topics and Well Written Essays - 1250 words

Starbucks Marketing Strategy - Essay Example When the company was established, it began as a lone store in the famous Pike Place Market in Seattle. During those days, the company offered some finest fresh-roasted bean coffees worldwide. Consequently, the Starbucks was considered to be the best coffee company since it did not only brought the feeling of connection but also celebrated coffee. Starbucks company has a team of leadership that ensures that all goes well in the company. The company has a chairman, Howard Schultz. He is also the chief executive officer of the company. Adam Brotman is the chief digital officer while Michael Conways serves as the president of the Starbucks Global Channel Development. Also, the company has an executive vice president of Starbucks Global Chanel Development. Other key leaders in the company include Jeff Hansberry, president of Evolution Fresh, Lucy Lee, the executive vice president, general counsel and secretary, executive vice president and chief partner (human) resources officer, Scott Pitasky and Sharon. There are many more people holding different leadership positions in the company to ensure that the company runs smoothly without anything that would encourage its downfall. Most of the leaders are trained and equipped for their positions. One of the greatest challenges of the company is climate change. It is important to know that almost a half of the coffee in the whole world is produced in accordance to the sustainability standard though on only 12 percent of the world coffee is sold in the market as a sustainable. Therefore, there is a need that the coffee company should have its definition of sustainability. However, for this to be established, there is a need that the company should be committed to facilitating the increasing demand for sustainability.

Is Othello a Man of Honor Infected with Psychological Imperfection Essay

Is Othello a Man of Honor Infected with Psychological Imperfection - Essay Example A former black slave, Othello, is rather hailed and appreciated by the society -which is supposed to enslave him- because of his military prowess. In a racially segregated society, he rises at the height of celebrated influence and takes the daughter of a socially established member as his wife. Keeping aside his past, he looks forwards and endeavors to be accepted by the society on his military prowess and credits. Yet in the clandestine corner of his mind, he feels insecure and remains isolated and alien in the society which he does not belong to racially. This very isolation of Othello in the society is vividly depicted in his own words in the last scene of the play. While killing himself, once he repeats how he killed a Turk with martial prowess: â€Å"Set you down this, / And say besides that in Aleppo once, / Where a malignant and a turbaned Turk / Beat a Venetian and traduced the state, / I took by th’ throat the circumcised dog / And smote him thus†. (Shakespear e V.ii.341-354) At the same time, by comparing his self-killing with the killing of a Turk, he powerfully articulates the fact that he will forever remain an outsider and an alien to the society. Deep down in the heart, he suffers from a type of inferiority complex which, on one hand, blindfolds him from Desdemona’s virtue and purity, and on the other hand, keeps him obsessed with the fear of being deserted by his love, Desdemona, a symbolic platform of passion and status in the society. Just like his suspicion for the society, his fear of being deserted by his love pushes to the verge of insanity. His bluster and pride rather fuel his obsession and fear. In spite of his love for Desdemona, he cannot believe that his wife, that paragon of virtue and purity, could have settled for him. Such a man’s love for his wife is necessarily entailed with his continual fear of being rejected and deceived by his society as well as his wife. Iago manipulates this very weakness and p sychological imperfections of Othello. Indeed in the play Iago’s Machiavellian presence is not the root but the crucial cause of Othello’s insanity. He is more of a trigger of the event than the sole reason of Othello’s insane-like condition. He plays on the protagonist’s insecurities and â€Å"trigger off an engulfing suspicion and jealousy of his wife's supposed infidelity, which culminates in him murdering her† (Hamlin 34). Whereas the psychological imperfections lie in Othello’s circumstance-driven psychic mould, it has successfully been played on by Iago. Throughout the whole play, Othello remains calm, polite and respectful. He is neither rude nor offensive to Desdemona's father, Brabantio. Even being brave General his self-control is praiseworthy. When Iago tries to instigate a brawl by informing Othello of Brabantio’s armored arrival to his court, he remained calm and responds in the following manner: â€Å"Keep up your brigh t swords, for the dew will rust them. / Good signior, you shall more command with years / Than with your weapons.† (Shakespeare I.ii.59-61). He shows the highest revere to Brabantio. He assures him that he is respectful because of his age. Othello is never a violent man by nature. If he were, he would behave otherwise, in other words, violently. Even in the face of Branbantio’s racial insult, Othello retains his decency: â€Å"If she wasn’t bound in chains of magic, / Would a maid so tender, beautiful, and happy, / So opposed to marriage that she shunned / The wealthy, curled